Author: Hou Ruoshi
Title: Shiqi Comprehensive Research Agency
Paper Title: Content Industry-the Leading Industry of the 21st century
Key words: content industry; leading industry

Abstract:
The so-called content industry refers to the information of the market content and entertainment industry. Technological progress has boosted the expansion and change of the content industry with respect to supply and demand, thus consumers' demands for knowledge and entertainment have undergone changes both in terms of quality and quantity. The content has been digitalized, resulting in its expansion by utilizing technology and the rapid growth of large-scale enterprises. Content industry has undertaken a facelift thanks to the combination of traditional content industry with new technology. All these attest to the fact that technology progress underlies the development of content industry and the market mechanism is the prime mover of industry advance.

Where can the Chinese content industry go in the face of the increasingly fierce competition of the world market? As cultural industry attracts more and more capital due to its huge market potential and profits, the government and the cultural industry are involved in capital management. Also, it has becoming a fad among publishing, film, TV and broadcasting sectors to set up large-scale enterprise groups. Whether these actions are effective can only be proven by time. What is unique about content industry is that it asks for content, not material products. With information technology becoming more popular, research must be done to find out how to realize the industrialization of the content industry.

In developed countries, the combination of traditional media with the new one has become the trend, and smooth media chain has been realized owing to the help of technology. But the chain in China will be restricted by the monopolized and closed market, out of which the biggest obstacle is the market access for content industry.

Author Profile: Graduated from the Oriental Studies Department of Peking University. From 1979-82, studied for a master degree program of economics at the Peking University. From 1982-2001, engaged in research on world economy at the Institute of Contemporary International Relations. In 2001, became a research fellow at the Institute of International Affairs of the Tsinghua University. Since 1994, have attended many multi-lateral economic activities, such as the annual meetings of the International Monetary Fund and the World Bank, the informal conference of the leaders of the Asia-Pacific economic cooperation organization.
Have been the planner for the "China Report" program of the China Central TV since 1997.
Major publications: Strategic Choice and Resource Distribution
The industrialization of the Developing Countries
Globalization and the Happiness of the populace
Information Highway

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